2023 Toyota Prius Prime
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New 2023 Toyota Prius Prime in Bristol, CT

  • Plug-In Hybrid Tech
  • Toyota Safety Sense™ 3.0
  • Apple CarPlay®
  • Android Auto™

Take Charge Interior Highlights Of The 2023 Toyota Prius Prime Include:

  • Wireless Smartphone Charging Available
  • Heated Front Seats Available

Available Trims:


  • SE

    2023 Toyota Prius Prime SE

    Starting MSRP*: $32,350*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
    • Fuel Economy: 53/51/52/127 MPG/MPGe 2023 EPA-estimated mileage. Actual mileage will vary.
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    • View Key Features

      • 2023 Prius Prime SE Key Features

      • Interior Features: Six USB-c charge ports * — two front/two center console/two rear; Power windows with auto up/down; SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls; 60/40 split fold-down rear seats with center armrest; Fabric-trimmed front seats; 6-way adjustable driver's seat; 6-way adjustable front passenger seat; Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages; Single-zone climate control system with pollen filtration; Extendable dual sun visors with illuminated vanity mirrors; Rear dome light and cargo area light; Level 1 charging cable for 120V outlet *; Integrated backup camera *; Smart Key System on driver door with Push Button Start, remote keyless entry system with lock, unlock and panic functions; Cargo area tonneau cover; Two front cup holders; two front and two rear bottle holders; Center console with armrest and storage compartment

      • Exterior Features: Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto off; Heated power outside mirrors with folding feature; 17-in. alloy wheels with wheel covers and P195/65R15 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light

  • XSE

    2023 Toyota Prius Prime XSE

    Starting MSRP*: $35,600*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
    • Fuel Economy: 50/47/48/114 MPG/MPGe 2023 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features

      • 2023 Prius Prime XSE Key Features

      • Interior Features: Six USB-c charge ports * — two front/two center console/two rear; Auto-dimming rearview mirror with HomeLink® *; Power windows with auto up/down; SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls; Heated front seats; 60/40 split fold-down rear seats with center armrest; SofTex®-trimmed * front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat; Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages; Qi-compatible wireless smartphone charging * with charge indicator light; Single-zone climate control system with pollen filtration; Extendable dual sun visors with illuminated vanity mirrors; Illumination Notification; Rear dome light and cargo area light; Level 1 charging cable for 120V outlet *; Integrated backup camera *; Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions; Cargo area tonneau cover; Center console with armrest and storage compartment; Two front and two rear cup holders; two front and two rear bottle holders

      • Exterior Features: Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off; Heated power outside mirrors with folding feature; 19-in. alloy wheels P195/50R19 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light

  • XSE Premium

    2023 Toyota Prius Prime XSE Premium

    Starting MSRP*: $39,170*

    • Engine: 2.0-Liter, 4-cylinder DOHC 16-valve with Variable Valve Timing with intelligence (VVT-i); Permanent magnet AC synchronous motor
    • Transmission: Electronically controlled Continuously Variable Transmission (ECVT)
    • Performance: 150 hp @ 6000 rpm, 139 lb.-ft. @ 4400-5200 rpm; Hybrid system net power: 220 hp
    • Fuel Economy: 50/47/48/114 MPG/MPGe 2023 EPA-estimated mileage. Actual mileage will vary.
    • View Inventory
    • View Key Features

      • 2023 Prius Prime XSE Premium Key Features

      • Interior Features: Six USB-c charge ports * — two front/two center console/two rear; Auto-dimming rearview mirror with HomeLink® *; Power windows with auto up/down; Power liftback; SofTex®-trimmed * heated tilt/telescopic steering wheel with audio, Multi-Information Display and Bluetooth® * hands-free phone controls; Driver's seat with memory function with two settings; Heated and ventilated front seats; 60/40 split fold-down rear seats with center armrest; SofTex®-trimmed * front seats with seatback pockets; 8-way power-adjustable driver's seat including power lumbar support; 6-way adjustable front passenger seat; Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display with speedometer, drive mode indicators, instrumentation and customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel economy information, trip timer and warning messages; Qi-compatible wireless smartphone charging * with charge indicator light; Single-zone climate control system with pollen filtration; Extendable dual sun visors with illuminated vanity mirrors; Illumination Notification; Rear dome light and cargo area light; Level 1 charging cable for 120V outlet *; Integrated backup camera *; Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, unlock and panic functions; Digital Key * capability — Digital Key enables smartphone to be used instead of a physical key. (Remote Connect * subscription required.); Cargo area tonneau cover; Center console with armrest and storage compartment; Two front and two rear cup holders; two front and two rear bottle holders

      • Exterior Features: Fixed glass roof; Color-keyed outside front door handles; LED Daytime Running Lights (DRL) with on/off feature; LED taillights and stop lights; Bi-LED projector low- and high-beam headlights, Automatic High Beams (AHB) * and auto on/off; Heated power outside mirrors with folding feature; 19-in. alloy wheels P195/50R19 tires; Rain-sensing variable intermittent windshield wipers; Roof-mounted shark-fin antenna; Charge port with lock and charging indicator light